One of those commercials

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Occasionally, there’s a commercial spot so good that you don’t mind having your show interrupted even if you don’t need to go to the bathroom or refill your coffee.  I think Saab’s latest is one of those. Great “spot the Scandinavian design icons” concept, and wonderful music in the form of Nina Kinert’s  “Through Your Eyes”.

Though I have to say the Swedish captions were a bit better, along the lines of “Form is nothing without function” (a bit simpler than the international version)  and “Introducing a new design movement”.