One of those commercials
Occasionally, there’s a commercial spot so good that you don’t mind having your show interrupted even if you don’t need to go to the bathroom or refill your coffee. I think Saab’s latest is one of those. Great “spot the Scandinavian design icons” concept, and wonderful music in the form of Nina Kinert’s “Through Your Eyes”.
Though I have to say the Swedish captions were a bit better, along the lines of “Form is nothing without function” (a bit simpler than the international version)Â and “Introducing a new design movement”.

