Most are probably aware of how important packaging design is in Japan, and while it’s often gorgeous it can feel a little wasteful in these times. But PingMag has a How-to-Reduce-Packaging Journal up today, showing examples of things going in greener and more bio-degradable directions.

Shown above is Tofu packed in a balloon. Not only does it seem material efficient, but also easy to open since you only have to prick it to have the material shrink away and leave a perfectly round ball. I wouldn’t mind seeing Mozarella and other similar European cheeses packaged like this either.

I’m not usually one who slavishly follows the presentations at E3 and general pre-release coverage of games – I’m usually happy with a summary, a few screenshots and a release date. But this Fallout sequel has had me worked up a bit, half with anticipation and half with skepticism to what Bethesda would do with the rights to the concept. But after watching the new official trailer and the gameplay demo from Microsoft’s press conference below I must say anticipation is winning over doubt.

Bethesda have obviously reworked the gameplay from its original isometric, turnbased form – and I can already smell the shitstorm the usual bunch of change-fearing gamers are starting to stir up about that – but judging by the videos and images I’ve seen my opinion is that it’s all in the right directions while keeping the spirit of the series in all other areas. What a Fallout game should look like in 2008, in short. But I guess I’ll have to see about that in October.

As I see it, the only benefit is dramatic effect. The opening (or closing) makes a statement that you are about to make a call, or just have finished one. Maybe that’s a good function if you’re a soap opera character who needs to emphasize your anger about having found out about your husband’s mistress by snapping the phone shut, and if you’re a Jack Bauer-type agent you might want to be able to flip open your phone and spend a moment in thoughtful hesitation before making that call that will save the West Coast, the president and your family at the cost of an evil terrorist getting free…

But for anyone else? I can’t really see the point. But there seems to be something, since there’s a lot of such phones on the market. Feel free to enlighten me.

I also mentioned that when the iPhone type all-touchscreen design becomes available in all price ranges, the need should clear for foldable and otherwise compactable designs… but who knows?

It’s marketed as a “design” phone, so I’ll start from the outside by saying that I think it does in fact look nice. Not incredibly eyecatching, nor overly minimalistic but with nice clean lines, open space between the features and a bit of nice accents. Some have labeled it as feminine design – that might be true of the gold-green or purple version, but unless you’re the kind of guy who immediately gets the hot babe theme or one sporting your car/team logo, you might find one you like in the other color options which in my opinion are pretty neutral. When it comes to construction, I think it feels pretty solid for a mostly plastic design, and the action of the slider bit is good.

I have to mention that I haven’t seen much point in clamshells or any other designs including joints or covers with the size mobile phones reached around the turn of the millenium… but with larger displays and need for larger navigation keys I guess hiding the number pad is a good compromise until even the most affordable phones are chrome framed touchscreen lozenges. At least as long as I don’t have to open it to see the display or call up a number from the phone book.

The phone also comes with lighting effects – something which didn’t sound too appealing in writing, but it is quite subtle in practice. Besides a selection of pulsating effects for incoming calls, the lighting also changes color to match that of the themes (which themselves alter with time of the day and season, depending on theme). It’s an interesting attempt in combining the design of the software with the hardware, and it works well.

If there’s anything to complain about design wise it’s that the navigation keys, though not terrible, might be slightly affected by a form over function compromise. I also don’t find the right side placement of the Fastport optimal – when a headset or charger is connected the largish plug is right where I want my index finger to be and makes the set a slight bit awkward to operate with my right hand. And while a tap on the two softkeys unlocks the keys, there is no similar way to lock them again so you have to either open and close the phone or access an option in the power button menu.

So, to leave the design and go into the device, I guess I can summarize the featues as pretty decent, but not special. It connects over GSM (850/900/1800/1900) with GPRS and EDGE, and has Bluetooth 2.0 with A2DP and USB for more local communication. The 2 inch display has a 240×320 resolution and 262K colors, and it’s bright and clear enough that I don’t have any problem using it with the backlight turned down to 50% on most occasions. On-board memory is 12MB, and expandable with Memory Stick M2 up to 2GB. The 2Mpix fix-focus camera isn’t any wonder, but I guess it’s alright for snapshots. It has a panorama mode, digital zoom when set to VGA resolution or video, and basic white balance and effect settings. The built-in speaker is alright for speaker phone and game audio but not so much for music. To conclude the hardware overview I must say that battery life seems a bit so-so, but then I’ve been playing around with it a bit too.

Software wise, it’s pretty much what you’d expect as well. Online capabilities include browser, email with push support and an RSS reader. The audio and video players do their jobs, and then there’s the organizer and other aides as well as a pile of basic software for video and photo editing and ringtone composing and so on.

All in all, it’s a decent mid-range phone with just about everything you need in an, in my opinion, attractive package. I paid SEK1300 (About EUR140/USD210), a bit less than regular shelf price of SEK2000-2500 since it was sold with a pre-paid card and locked to the carrier I already use, and for that price I think it was a great deal.

Update: Seems there are plenty of comments on the internets complaining about the number keys breaking. While mine are still whole, I agree that they do in fact look a bit on the flimsy side.

SonyEricsson S500i product page
S500i Mysterious Green at amazon.com
S500i Mysterious Green at amazon.co.uk
(who can resist a chance for associate spam?)

I was pointed to a post on PingMag (this time I remembered to put it on my feeds, btw) about the aesthetics of RFID tags – the little things that make identifying an object, like a buss pass or shipping container, without physical contact possible – and the creativity in the forms of the antenna bit is quite remarkable considering that it’s something that usually would be hidden inside the object it’s supposed to mark.

But then I thought that if it is cheaper to slap the tag on a visible spot, you could also use the tag as a part of the design. Maybe that’s something that’s already going on? Excuse the stereotyping, but it does seem like an innovative Japanese solution to a problem.

I’ll have plenty of time this summer, and unless I get too bogged down with attention defiency and house moving I’m going to get a portfolio site up during the summer. Until then, I might post something here while I consolidate my work.