A quarter of a million balls
To illustrate the concept “Colour like.no.other”, a shot including 250,000 superballs and a San Francisco hill was set up. The resulting Sony commercial, with music by José Gonzales, is simply mesmerizing.

Another big ad
On the subject of massive concepts for TV commercials, I think you should watch the Carlton Draught Big Ad if you havn’t seen it before.

Wax on, wax Hoff!
This game just makes me wonder… how did people ever manage to have fun before the Web was invented?